Fixed stars serve as point of reference

Qualitative research is an established methodology within the scope of empirical social research. Its aspiration is to holistically capture our complex reality. In contrast to quantitative studies it uses small samples to find patterns within “chaotic structures” – analogous to constellations in the sky, providing us orientation. In this manner, behavior can be understood and even be predicted. The results of qualitative research are representative on a functional level and thus serve as a solid basis of profound empirical consulting.

Next to the “market research classics” we offer you innovative methodologies if it makes sense to leave the conventional market research paths. Doing this, we don’t always have to reinvent the wheel but the way how it rolls: we smartly combine different methodological approaches according to the strategic questions.

ONLINE RESEARCH

& NEW TECHNOLOGY

> Online focus groups and online chats

> Short and long-term communities

> Social media listening (analysis of online communication)

> Research designs using VR-technology

WORKSHOPS

XXX

> Strategy and implementation workshops

>  as study follow-up

>  as stand-alone after analysis of available data (e.g. desk research)

> Consumer & co-creation workshops

> Ideation workshops

> Design sprints as part of the “design thinking approach”

AGILE

METHODOLOGIES

> Reducing complexity, simplifying processes

>  Specific project steps are practically integrated into ongoing strategic processes

> Agile analysis and result processing

> Your key-outcomes will be visually appealing executed in a didactical effective manner

·  results in power-slide format

·  clear and meaningful charts

·  via video-reporting